Description
Job Summary
The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands, driving revenue growth, conversion optimization, customer experience, and online merchandising. This role oversees eCommerce operations, develops high-performing teams, manages digital commercial performance, and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making, experimentation, and technology innovation.
Key Responsibilities:
Lead overall eCommerce strategy and digital commercial performance.
Drive revenue growth through conversion rate optimization (CRO), merchandising, pricing, and promotional strategies.
Establish and manage weekly trading reviews to improve business performance.
Build and scale A/B testing, personalization, and experimentation programs.
Optimize the end-to-end online customer journey and checkout experience.
Oversee website merchandising, product presentation, and content strategy.
Partner with marketing, creative, customer experience, and acquisition teams to improve digital performance.
Lead, mentor, and develop the eCommerce team while fostering a data-driven, test-and-learn culture.
Manage eCommerce technology platforms, automation initiatives, and AI-driven improvements.
Monitor business KPIs, customer analytics, forecasting, and reporting to support strategic decisions.
Ensure strong data integrity and continuous improvement of site operations.
Qualifications:
Bachelor's degree in Business, Marketing, Economics, or a related field (MBA preferred).
12+ years of progressive eCommerce experience.
5+ years of leadership experience managing teams.
Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
Proven success managing eCommerce revenue, conversion optimization, and digital growth.
Experience with Shopify and modern eCommerce technology platforms.
Strong analytical, forecasting, and commercial decision-making skills.
Experience managing multiple brands or business units preferred.
Familiarity with AI tools, Amazon marketplaces, and customer experience optimization is a plus.
Requirements
Qualifications:
Bachelor's degree in Business, Marketing, Economics, or a related field (MBA preferred).
12+ years of progressive eCommerce experience.
5+ years of leadership experience managing teams.
Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
Proven success managing eCommerce revenue, conversion optimization, and digital growth.
Experience with Shopify and modern eCommerce technology platforms.
Strong analytical, forecasting, and commercial decision-making skills.
Experience managing multiple brands or business units preferred.
Familiarity with AI tools, Amazon marketplaces, and customer experience optimization is a plus.
